First, let me tell you about the eyewear industry. 91% is run by three companies:
Luxotica i.e. Lens Crafters: Ray-Ban, Oakley, Persol, Prada, Armani, Vogue, Ralph Lauren, etc.
Safilo: Carrera, Polaroid, Dior, Fendi, Gucci, Hugo Boss, Jimmy Choo, Fossil, etc
Marchon: Calvin Klein, Disney, Lacoste, Michael Kors, Nautica, Ferragamo, etc.
There is an illusion of choice in the world of eyewear. When this much of the business is run by so few, prices skyrocket, quality declines, and you are never aware because you just don’t know any better.
Second, let me tell you about my 9% of the eyewear industry. We exist with so few other eyewear companies that the chances are good we’re the first company you’ve come across who isn’t a part of the standard issue, mass manufactured, over priced garbage pushed by these bloated corporations.
When you buy artisan eyewear you are making a stand against an industry run by a structure that is not built on small businesses. When you come across eyewear like ours, recognize that it was not a normal person that created it. We’re a little creative and even more crazy. The cool thing is we sell directly to the customer. We actually chose to cut out the optical shops and forget about the mark-up after mark-up after mark-up which is how $4.00 plastic eyewear gets sold to you for hundreds. We hand craft custom designed, fitted, and styled specs. We work with the best lenses on the market and include every option you can possibly include in every lens. We are running this business this way not because we had to, but because we needed to. We at Sires refused to be a part of that system and we’re developing what we think is the best way to buy eyewear online. You can sit on your couch and we’ll come to you, virtually, and give you the best custom made eyewear experience that is typically more affordable than going to a local Optical Bandit.